Feb
24
“Oh, they’re all vanilla,” Ruth says. “At first, we gave people a choice. But then we found thay didn’t like the blueberry as much as they thought they would or they wished they had gotten the strawberry instead, just like their best friends did. It was a big buùer. So we simplified things for them. Now, they can order whatever they want, but in the end, it’s all the same flavor. You’re guaranteed the same experience every single time. And you’re having the same experience as everybody else. Cuts down on things like dissatisfaction, envy, competitiveness, longing, regret. All that bad stuff.”
Libba Bray · Going Bovine (2009) — #735
